Brand Assets
Logo
Our primary logo combines the Sales Surge & Pipeline Arrow emblem with bold modern typography. Use the full lockup whenever possible.
Colours
Brand palette
Green — Primary
Primary
#00a84b
Deep
#00592b
Light
#00d65e
Faint
#e8f9f0
Muted
#c8efd8
Flame — Accent
Flame
#ef7d00
Light
#ffaa3b
Dark
#c46200
Faint
#fff4e6
Ink — Neutral system
#0a1810
#1a3d24
#4a7a57
#aacdb5
#eaf4ee
Typography
Fonts
Heading / Body
Syne
Display — headings, numbers
The quick brown fox
Heading / Body
DM Sans
Body — paragraphs, UI
The quick brown fox
Heading / Body
DM Mono
Mono — code, data, labels
The quick brown fox
Heading / Body
Instrument Serif
Serif — quotes, accents
The quick brown fox
Guidelines
Logo usage
✓ Do
- ✓ Use on clean, high-contrast backgrounds
- ✓ Maintain clear space around the logo
- ✓ Use the SVG format for best quality
- ✓ Keep the original colour ratio
✗ Don't
- ✗ Stretch or distort the logo
- ✗ Change the brand colours
- ✗ Add effects or shadows
- ✗ Place on busy or low-contrast backgrounds
Need something else?
For custom logo requests, press interviews, or high-res asset downloads, get in touch with our team.
Contact Us